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With phase one of the new stand set to be complete in January and phase two set to take Anfield capacity to approximately 58,800, the news from the owners is concerning for future plans and increased fan access. Phase two has always been contingent on phase one being complete and receiving the green light from owners based on the feasibility of the project.
Recent protests over raised ticket prices is cause for concern for owner John W. Henry. Expansion plans rest heavily on increased revenue from tickets, though this was always going to be a sticky situation for the club. The merits of fan protests and owner actions are both clear to see, but let’s hope the expansion pushes ahead either way.
Recent protests over raised ticket prices is cause for concern for owner John W. Henry. Expansion plans rest heavily on increased revenue from tickets, though this was always going to be a sticky situation for the club. The merits of fan protests and owner actions are both clear to see, but let’s hope the expansion pushes ahead either way.
How Both Sides of the Ticket Price Debate Stack Up
Owners
From an owners perspective it’s clear to see how increasing ticket revenue can benefit the club. Expansion, deeper pockets for player signings and building infrastructure that benefits future generations of fans and players are all great reasons behind higher ticket prices. But from a fan’s perspective the picture is less colourful.
From an owners perspective it’s clear to see how increasing ticket revenue can benefit the club. Expansion, deeper pockets for player signings and building infrastructure that benefits future generations of fans and players are all great reasons behind higher ticket prices. But from a fan’s perspective the picture is less colourful.
Fans Problems with Higher Ticket Prices
At the heart of the issue is access. Liverpool ticket prices are set to increase across 75% of seats, however only one stand will have improved views, the rest will remain unchanged. Liverpool is home to some of the poorest boroughs in England and inflation has been close to zero for the last year, meaning price rises aren’t in line with the rest of the economy’s performance. The cheapest season tickets would be the fourth most expensive in the league and the cheapest game day ticket would be the third most expensive in the league.
The owners and fans have two things in common; they both want to see the club succeed and they both want to secure that success for the future. Expanding Anfield is a long-term play that will help to achieve both of these things, it’s just up to the owners in terms of how they want to make it happen. Fingers crossed both sides can come out on top.
The owners and fans have two things in common; they both want to see the club succeed and they both want to secure that success for the future. Expanding Anfield is a long-term play that will help to achieve both of these things, it’s just up to the owners in terms of how they want to make it happen. Fingers crossed both sides can come out on top.
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